Dunkin’ Donuts Ready-to-Drink Line Hits Stores

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Dunkin’ Donuts Ready-to-Drink Line Hits Stores
"Entry into the ready-to-drink coffee category reinforces our position as one of the world’s leading coffee brands, increases our brand relevance with new
and current customers, and creates yet another way for America’s coffee-loving consumers to run on Dunkin’."
That cleared the way for the company and Coca-Cola to put the new drinks in grocery
stores, supermarkets, and convenience stores across the United States.
CEO Nigel Travis said that We are proud to partner with The Coca-Cola Company, a world-class organization
recognized for building powerful consumer brands, for the launch of bottled Dunkin’ Donuts Iced Coffee,
Back in late September, Dunkin’ Donuts (NASDAQ: DNKN) announced
that it intended to produce a ready-to-drink iced coffee line for supermarkets and convenience stores.
For years, Dunkin’ Donuts had been ceding the grocery and convenience store markets to its rivals in the coffee space.
The move brings Dunkin’ into a growing category which reached $2.3 billion in annual sales
in 2016, according to Nielsen numbers cited by the coffee and doughnut company.
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They’re being made and bottled by Coca-Cola according to a recipe set by Dunkin’ using Arabica coffee blends with real milk and sugar.
Beyond adding sales for the coffee company, this brand expansion also serves as a form of advertising.

Author: risingplay-invest
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Posted: 16 February 2017

Dunkin’ Donuts Ready-to-Drink Line Hits Stores